All of the colour. None of the bleach.
Our range of vegan permanent hair dyes is growing. Get Cherry Red hair in under 30 minutes.
Go Lighter. Go Brighter.

Our range of vegan permanent hair dyes is growing. Get Cherry Red hair in under 30 minutes.
Go Lighter. Go Brighter.


Our first-ever range of permanent dyes that transform your hair without bleach, add dimension and blend greys. Developed by Bleach London founder and fashion hair royalty Alex Brownsell.
Go darker, go lighter, go brighter!


Shop our line of classic semi-permanent dyes ! Celebrating 10 years of London fashion.








The brightest most beautiful orange ever
I absolutely adore this colour. I really wasn’t sure if it would go dark enough but I left it on for a good long while (like maybe 2 hours) and it went the perfect shade!!
Lasts ages !! Starts off really bright then faded to a lovely peach. I use this on both my curly hair and on my extensions
I loved the hair dye! I have a little Longer than shoulder length hair, i thought i would he need 2 bottle but i only needed one. Will definitely purchase again.
I wasn't sure about it since it was a blind buy, but its amazing!! I've gotten sooo many compliments!


Professional standard home bleaches, toners, colours and care from London's leading colour salon. Developed by international colour expert and Bleach Co-founder Alex Brownsell, our vegan, cruelty-free range graces the heads of celebs, runways and magazine covers and now your bathroom sink!

Our bestselling bond-restoring Reincarnation Mask nourishes your hair so it can get stronger and healthier.

Bond-building products have been getting a lot of buzz for awhile now. If you haven’t tried a treatment yet, it might be because you’re not sure it’ll work, or maybe you believe in the product but don’t love the price tag.
Well, the Bleach team believes in the power of bond repair, and here’s the science to back it up (plus the secret to beefing up your bonds without breaking the bank).