All of the colour. None of the bleach. image

All of the colour. None of the bleach.

Our range of vegan permanent hair dyes is growing. Get Cherry Red hair in under 30 minutes.

Go Lighter. Go Brighter.

Colour without bleach? image

Colour without bleach?

Our first-ever range of permanent dyes that transform your hair without bleach, add dimension and blend greys. Developed by Bleach London founder and fashion hair royalty Alex Brownsell.

Go darker, go lighter, go brighter!

HAIR INSPO @BLEACHLONDON

Whats your favourite colour? image

Whats your favourite colour?

Shop our line of classic semi-permanent dyes ! Celebrating 10 years of London fashion.

Your hair, any colour image

Your hair, any colour

Professional standard home bleaches, toners, colours and care from London's leading colour salon. Developed by international colour expert and Bleach Co-founder Alex Brownsell, our vegan, cruelty-free range graces the heads of celebs, runways and magazine covers and now your bathroom sink!

Healthier fuller hair is one mask away image

Healthier fuller hair is one mask away

Our bestselling bond-restoring Reincarnation Mask nourishes your hair so it can get stronger and healthier.

Build back your bonds image
WHAT ARE BOND BUILDING TREATMENTS, DO YOU NEED THEM AND HOW DO THEY WORK?

Build back your bonds

Bond-building products have been getting a lot of buzz for awhile now. If you haven’t tried a treatment yet, it might be because you’re not sure it’ll work, or maybe you believe in the product but don’t love the price tag. 

Well, the Bleach team believes in the power of bond repair, and here’s the science to back it up (plus the secret to beefing up your bonds without breaking the bank). 

How to Guides
How to do hair art on buzzed hair
How to do hair art on buzzed hair
Step-by-step guide from our expert stylists on how to add hair art and colour spots to buzzed blonde hair
How to bleach a money piece at home
How to bleach a money piece at home
Step-by-step guide from our expert stylists on how to bleach and tone your fringe at home.
How to bleach & tone a buzzcut
How to bleach & tone a buzzcut
Step-by-step guide from our expert stylists on how to bleach and tone buzzed hair at home
How to bleach and tone a full head from dark brown to blonde.
How to bleach and tone a full head from dark brown to blonde.
Step-by-step guide from our expert stylists on how to bleach and tone a full head of dark hair to blonde at home.